About this campaign
The Ad Council's veteran crisis prevention work, run with the U.S. Department of Veterans Affairs, is the "Don't Wait. Reach Out." campaign, which launched in 2021 and urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available. As part of VA's 10-year strategy to end Veteran suicide, the PSAs encourage veterans to seek help before reaching a crisis point and connect them to the Veterans Crisis Line for 24/7 confidential support.
The campaign provides broadcast-ready PSA materials that local stations can review, download and air as part of their public service efforts.
Use the download link above to access the campaign assets from Boys Town, or contact NAB Spot Center for help with files, formats or campaign questions.