Safety, Family and Community PSA Campaign

Secure Firearm Storage

Ad Council

Topics
Safety, Family and Community
Formats
Television, Radio
Expiration
08/21/2026

Public service materials are available free of charge to broadcasters.

About this campaign

End Family Fire is a national public service campaign from Brady and the Ad Council that raises awareness about the importance of secure firearm storage. The campaign defines “family fire” as a preventable shooting that happens when someone misuses an unsecured gun from the home, including unintentional shootings, firearm suicides and other acts of gun violence.

The campaign provides broadcast-ready television and Radio materials that local stations can review, download and air at their discretion.

Use the download link above to access the campaign assets from Ad Council, or contact NAB Spot Center for help with files, formats or campaign questions.