About this campaign
The Ad Council and the Alzheimer's Association run a national Alzheimer's Awareness early detection PSA campaign that encourages families to learn the differences between signs of Alzheimer's and normal aging, and the benefits of an early diagnosis, directing viewers to resources at 10signs.org. Its latest "Some Things Come with Age" creative highlights subtle signs like having trouble completing familiar tasks or frequently forgetting important dates, with recent PSAs focused on reaching Black and Hispanic communities who are at higher risk.
The campaign provides broadcast-ready public service materials that local stations can review, download and air at their discretion as part of their public service efforts.
Use the download link above to access available campaign assets, or contact NAB Spot Center for help with files, formats or campaign questions.